March 5, 2008
Like music, writing has rhythm. Think of Shakespeare. He wrote his plays in iambic pentameter: Da dum, da dum, da dum, da dum, da dum. Okay, I know you’re not Shakespeare but you and your sales letter have rhythm too, whether you know it or not. The beat that exists behind your writing is a [...]
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February 28, 2008
Remember the days before RSS feeds and everyone and their uncle distributed content or newsletters via e-mail? I do. You’re probably like me, and have long since unsubscribed to just about every single one. With the ease of content syndication, there’s really no need these days. In some ways, the e-mail newsletter feels, well, dated. [...]
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