Posts tagged as:

voice

How to find your voice, Part 3

March 12, 2008

So far in this three-part series on “voice” we’ve talked about choosing your pronoun (I, you, he/she/it, we, they) and building rhythm. Now it’s time to really nail some Jello to the wall. Let’s take a look at the elusive characteristics of “style” and “attitude.” In fact, these traits are so tough to describe, I’m [...]

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How to find your voice, Part 2

March 5, 2008

Like music, writing has rhythm. Think of Shakespeare. He wrote his plays in iambic pentameter: Da dum, da dum, da dum, da dum, da dum. Okay, I know you’re not Shakespeare but you and your sales letter have rhythm too, whether you know it or not. The beat that exists behind your writing is a [...]

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How to find your voice, Part 1

February 28, 2008

Remember the days before RSS feeds and everyone and their uncle distributed content or newsletters via e-mail? I do. You’re probably like me, and have long since unsubscribed to just about every single one. With the ease of content syndication, there’s really no need these days. In some ways, the e-mail newsletter feels, well, dated. [...]

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